Who is Your Business For?
Are You Building Your Business for YOU or for Everyone Else?
If you’ve ever found yourself stuck between what your team needs, what your clients want, and what you actually envisioned when you started your business, this episode is for you.
We’re tackling one of the most important strategic questions every pet care business owner needs to answer:
Who is your business really built to serve?
I’ll walk you through how to clarify that answer, how to realign your goals when it’s out of sync, and how to start making decisions that protect your why, not just your revenue.
What will you learn from this episode?
• Re-centering your role as the owner
• Redefining “who you serve” across clients, team, and self
• Spotting imbalance before it burns you out
• Practical frameworks for setting business priorities
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.
Do you want to scale your pet care business? Consider joining us at the DogCo Business Summit - the first pet care conference focused exclusively on business scaling in this industry - September 26 - 28, 2025.