ABOUT DOGCO LAUNCH
TOGETHER, WE’RE ELEVATING THE PET CARE INDUSTRY.
DogCo Launch offers coaching, support, and community for pet care companies as they navigate growth challenges like pricing, marketing, hiring, and streamlining operations.
DogCo Mastermind is a year-long coaching program for pet care business owners to learn the skills needed to grow their companies and thrive as leaders. 2026 Mastermind enrollment is open now.
MEET THE FOUNDER
MICHELLE KLINE
In March 2020, Michelle was three years into owning her full-service pet care company. She’d grown to nine employees and $200,000 annual revenue and then, enter the COVID-19 global pandemic. The pet care industry shifted in a massive way and, like so many, Michelle was forced to re-think everything she thought she knew.
Over the course of the next year, Michelle revised her entire business, discontinuing overnight care and niching to dog walking only. Between May 2020 and May 2021, Michelle doubled the size of the business, doubled profit margins, and tripled the size of the team, all while reducing hours of service and building an on-demand daily dog walking model.
Michelle founded DogCo Launch to meet an unfulfilled need she saw in the pet care industry: real business education that prioritizes the owner’s well-being and provides tools and resources to support sustainable growth.
If you want a thriving pet care business, better self-pay, and improved work-life balance, you’re in the right place.
WHAT CLIENTS SAY
“Michelle is creative and inspiring. She challenges the idea of “that’s the way it’s always been done” and completely upended what is possible in the pet sitting industry. She’s a visionary and her insight will help anyone looking to scale their business.”
ANNA RICKERT
OWNER, PUP CULTURE DOG WALKING & PET SITTING
NEW FOR 2026
DOGCO PARTNERS
DogCo Launch is proud to partner with pet care industry experts Robert Strickland, Doug Keeling, and Corinne Moore to enhance the DogCo Mastermind experience. Mastermind participants can connect with DogCo Partners at weekly Office Hours and have access to exclusive content in the DogCo classroom
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ROBERT STRICKLAND
AI, TECH, & AUTOMATION SPECIALIST
With over 18 years of experience in the pet care industry, Robert Strickland is an entrepreneur and automation strategist dedicated to helping pet business owners streamline operations, save time, and scale effectively.
As the founder of NextLevel Pet Businesses, Robert leads a community of pet care professionals, providing guidance on leveraging automation, AI, and technology to enhance client experiences and maximize efficiency.
In addition to coaching and consulting, Robert owns and operates a successful pet sitting and dog walking business, giving him firsthand insight into the challenges pet care professionals face.
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DOUG KEELING
HIRING & RETENTION SPECIALIST
Doug Keeling runs an award-winning pet care company and is an industry-leading speaker and business coach specializing in hiring and retention.
As the creator of The Pawsitive Hiring Course, Doug helps pet care business owners build their dream teams. The course includes lessons on preparing to hire, navigating a multi-step hiring process, and managing and retaining team members.
As “Doug the Dog Guy” on YouTube, he is the largest YouTuber in the pet sitting and dog walking industry with over 8,000 subscribers.
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CORINNE MOORE
DATA, METRICS, & TRACKING SPECIALIST
Corinne Moore is the owner of Paws & Claws Pet Service and the creator of Pawsome Metrics.
A core tenant of DogCo is equipping companies with the skills and resources needed to make strategic decisions based on metrics, tracking, and real data.
With Pawsome Metrics, Corinne offers Google Sheets templates specifically for pet care professionals to track and measure data in order to make smarter business decisions.
