TOGETHER, WE’RE ELEVATING THE PET CARE INDUSTRY.
DogCo Launch offers coaching, support, and community for pet care companies as they navigate scaling and growth challenges.
DogCo Mastermind is a year-long coaching intensive for pet care business owners to learn the skills needed to grow their companies and thrive as leaders.
2027 Mastermind enrollment opens Fall 2026.
Our Story
In March 2020, Michelle Kline was three years into owning her full-service pet care company. She’d grown to nine employees and $200,000 annual revenue and then, enter the COVID-19 global pandemic. The pet care industry shifted in a massive way and, like so many, Michelle was forced to re-think everything she thought she knew.
Over the course of the next year, Michelle revised her entire business, discontinuing overnight care and niching to dog walking only. Between May 2020 and May 2021, Michelle doubled the size of the business, doubled profit margins, and tripled the size of the team, all while reducing hours of service and building an on-demand daily dog walking model.
Michelle founded DogCo Launch to meet an unfulfilled need she saw in the pet care industry: real business education that prioritizes the owner’s well-being and provides tools and resources to support sustainable growth.
IT TAKES A VILLAGE
Meet the Team
DogCo HQ
Based in Winston-Salem, North Carolina, headquarters is home to DogCo’s leadership and operational teams.
Success Leaders
DogCo Launch is centered on community, and Success Leaders are with members at every step in their Mastermind journey.
Coaches
Mastermind members can get extra support with weekly Office Hours and exclusive online content from DogCo Coaches.