A YEARLONG INTENSIVE FOR PET CARE BUSINESS OWNERS

DOGCO MASTERMIND

The 2026 Mastermind intensive is now underway. 2027 Mastermind enrollment opens Fall 2026.

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What is DogCo Mastermind?

A year-long intensive for pet care business owners to learn the skills needed to grow their companies and thrive as leaders

Starting each January, Mastermind participants work with DogCo coaches and other pet care professionals to increase their client lead flow, improve hiring and retention, and optimize their operational infrastructure. The program includes strategic coaching, resources, and support for pet care business owners to navigate growth challenges and rise to the next level.

The program is designed for pet care business owners with at least one staff member.

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If you want to grow with the pet care industry, now is the time to get in the room with other companies that are dedicated to raising the bar.

MEET DOGCO LAUNCH FOUNDER

Michelle Kline

Michelle scaled her pet care company to 25 team members from 2017–2023 before profitably selling it at a 2.8x multiple. Now, she’s on a mission to help other pet care business owners grow and scale.

With the DogCo Mastermind, Michelle brings together top players in the pet care industry to help companies grow their top-line revenue and increase net profits, all while protecting the owner’s work-life balance.

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Goals of the Program

TOP LINE REVENUE

The goal of the DogCo Mastermind is to help companies scale in revenue over the course of one year. To achieve this, focus is placed on increasing client lead flow in specific services, increasing average client spend, and increasing client retention.

NET PROFIT

Top line revenue doesn’t matter much if the money flows out as quickly as it comes in, even in 7-figure companies. Learn to protect your net profit and maintain a healthy margin.

WORK-LIFE BALANCE

You want to grow your business, but not at the expense of your wellbeing. In addition to your team and your clients, your company should serve you as the owner. The DogCo Mastermind can help you design and achieve a fulfilling relationship with your business.

Participant Experiences

  • Lauren Dunkle

    I cannot say enough wonderful things about Michelle and the DogCo Launch Program!  After being in the industry for nine years, I was realizing that I needed help and direction to ensure my business was headed where I wanted both financially and structurally.  The DogCo Launch cohort reinvigorated me - it made me take an honest, hard look at things and provided resources, encouragement and a community to build, grow and ultimately love what I do again.  Michelle has curated a community that is supportive, inclusive and most importantly educational with real life, immediate applications. She knows what she is talking about, listen to what she has to say and if you are considering joining the DogCo Launch Program - DO IT!

  • Abby Strong

    Joining the DogCo Launch Mastermind has been one of the best decisions I've made for my business. Michelle Kline is the real deal—she doesn’t just offer vague advice; she provides clear, actionable strategies based on her real-world experience. She’s incredibly accessible and genuinely invested in each member's success. The weekly office hours alone are worth the investment, and the hundreds of SOPs provided are invaluable. The community of like-minded entrepreneurs has also been a huge bonus, offering a space to exchange ideas and support. I can’t recommend this mastermind enough. If you’re serious about your business, this will be the game changer that propels you to the next level.

  • Melissa Lage

    Working with Michelle from DogCo Launch has been an absolute game changer—for me personally as a business owner and for my company’s growth. I’ve participated in her Mastermind classes and the impact has been truly transformational. When you work with Michelle, you’re also welcomed into a vibrant, supportive community of like-minded business owners. The collective wisdom, encouragement, and accountability have amplified the experience far beyond what I ever imagined. Joining DogCo Launch (and Michelle) has been one of the best investments I’ve made—not just in my business, but in myself as a leader. I can’t recommend Michelle and her incredible network highly enough!

  • Doug Keeling

    The DogCo Mastermind is everything I hoped it would be and then some! Thanks to Michelle’s guidance, we have broken our monthly revenue records EVERY month since joining the Mastermind. From her weekly lessons, the group office hours, the suite of spreadsheets, and pre-recorded resources, there’s everything you could want from a coaching experience - but my personal favorite is the strong sense of community and support amongst all of the DogCo members. I would highly recommend Michelle’s DogCo Launch Mastermind to anyone with big goals for their pet care business!

DogCo Launch works exclusively with team-based pet care companies with a desire to grow and scale sustainably. Participants are able to tackle similar growth challenges together.

Who’s in the room?

25% of participating companies generate $300k or less annual revenue

50% of participating companies generate $300k-$500k annual revenue

25% of participating companies generate $500k or more annual revenue

What’s included?

  • Each week, tune in to a live teaching on scaling frameworks. These frameworks have been tested across 200 companies to drive results and impact in pet care businesses.

  • Access to CRM software (Go High Level) is included with Mastermind enrollment. Go High Level is a powerful, all-in-one marketing solution to manage lead flow and nurture clients.

  • Participating companies are paired with a DogCo Success Leader upon entry into the program. Success Leaders are former graduates that are now on the DogCo Team to support new clients and help guide their growth throughout the year.

  • Office Hours are one-hour Zoom calls offered throughout the week, hosted in turn by Michelle Kline and DogCo Partners Robert Strickland, Doug Keeling, and Corinne Moore.

    All Mastermind participants are welcome to join these calls to ask questions, listen to others, and learn from industry experts.

  • DogCo Launch has partnered with Pawsome Metrics to provide access to 30 spreadsheet templates designed to help track data and metrics, create more visibility, and go deeper with reporting.

    New for 2026, the creator of the templates, Corinne Moore, is now a DogCo Partner and is available during Office Hours each week to answer questions and provide support.

  • Mastermind participants have access to a private online community with other participating pet care companies to learn and grow with each other on a daily basis.

  • Mastermind participants get access to a special, program-specific edition of Doug Keeling’s Pawsitive Hiring Course.

  • Mastermind participants get access to the operational model that Michelle Kline used in her pet care business, which she ran absentee owner.

    The expansive document library includes everything from training manuals for team members and managers to position descriptions to onboarding documents.

  • Mastermind participants get access to a staff training on Dog Body Language & Handling to support team safety in the field.

  • If you’re ready to sell your pet care business or to acquire another business, you’ll have access to a Buy-Sell Network where you can list your company or see others for purchase.

    Please note: there are additional fees associated with listing your company and for engaging in the purchasing process.

    • Go High Level onboarding videos by Robert Strickland

    • 30-day Marketing Challenges with Michelle Kline

    • Additional webinars, content, and courses by Michelle Kline through the year

    • Guest content and speakers

    • Tech Tutorials

    • Early access and special ticket pricing for the 2026 DogCo Business Summit conference

NEW FOR 2026

DogCo Coaches

DogCo Launch is proud to partner with pet care industry experts Robert Strickland, Doug Keeling, Corinne Moore, and Collin Funkhouser to enhance the DogCo Mastermind experience. Mastermind participants can connect with DogCo Coaches at weekly Office Hours and have access to exclusive content in the DogCo classroom out

  • ROBERT STRICKLAND

    AI, TECH, & AUTOMATION SPECIALIST

    With over 18 years of experience in the pet care industry, Robert Strickland is an entrepreneur and automation strategist dedicated to helping pet business owners streamline operations, save time, and scale effectively.

    As the founder of NextLevel Pet Businesses, Robert leads a community of pet care professionals, providing guidance on leveraging automation, AI, and technology to enhance client experiences and maximize efficiency.

    In addition to coaching and consulting, Robert owns and operates a successful pet sitting and dog walking business, giving him firsthand insight into the challenges pet care professionals face.

  • DOUG KEELING

    HIRING & RETENTION SPECIALIST

    Doug Keeling runs an award-winning pet care company and is an industry-leading speaker and business coach specializing in hiring and retention.

    As the creator of The Pawsitive Hiring Course, Doug helps pet care business owners build their dream teams. The course includes lessons on preparing to hire, navigating a multi-step hiring process, and managing and retaining team members.

    Doug can also be found on YouTube as “Doug the Dog Guy,” a leading YouTuber in the pet sitting and dog walking industry with over 8,000 subscribers.

  • CORINNE MOORE

    DATA, METRICS, & TRACKING SPECIALIST

    Corinne Moore is the owner of Paws & Claws Pet Service and the creator of Pawsome Metrics. With Pawsome Metrics, Corinne offers Google Sheets templates specifically for pet care professionals to track and measure data in order to make smarter business decisions.

    A core tenet of DogCo is equipping companies with the skills and resources needed to make strategic decisions based on metrics, tracking, and real data.

  • COLLIN FUNKHOUSER

    EMCEE

    Collin Funkhouser is a pet care business owner, industry expert, and co-host of the Pet Sitter Confessional podcast. He provides clear, actionable insight into the rapidly changing pet care landscape and equips dog walkers and pet sitters with the strategies and mindsets needed to stay competitive and succeed.

    Collin’s role as Emcee is to engage and inform Mastermind participants through their journey with DogCo. He’ll detail what’s going on in DogCo world that week and invite participants to reflect and discuss their learnings.

Different results

require different actions.

If you…

want to see meaningful change in your business

feel stuck, burnt out, or discouraged with growing your pet care business

want to be at the forefront of the industry as it grows and scales

…then it’s time to partner with DogCo.

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Frequently Asked Questions

  • Eligible Mastermind participants are team-based pet care providers that are ready to dedicate themselves to a year of intentional growth.

    You may be more ready than you think! During open enrollment, you can schedule a consultation to learn more and discuss whether it’s the right time for you.

  • DogCo accepts new clients into the Mastermind once a year. The enrollment period opens in the fall and the program launches in January.

    If you choose not to enroll during the current enrollment period, you will not have another chance until the following fall.

  • You don’t—and that is what makes it worth doing anyways.

    Any program guaranteeing specific results in your business should give you pause. Your Mastermind results are 100% determined by your efforts throughout the year.

    DogCo Launch provides the resources, guidance, and support that can help you grow your business when implemented with intention and dedication.

  • DogCo Mastermind is a 12 month program. Participants that actively engage for the full year get the most out of the program.

    However, we understand that flexibility is necessary sometimes, and it is never our intention to force anyone to remain in the program if it’s not a good fit for them.

    This is why we offer two payment plans:

    • Monthly
      Participants are required to complete the first 90 days of the program. A 30-day notice is required to withdraw.

    • Pay-in-full
      Participants who pre-pay for the full year receive a discount. Discounted items are nonrefundable.

  • DogCo Partners Robert Strickland, Doug Keeling, and Corinne Moore will each lead a weekly, hour-long call to provide additional coaching and support. All Mastermind participants are welcome to join these calls to ask questions, listen to others, and learn from our DogCo partners. (We think they are absolutely brilliant, and we’re so excited to have on board!)

    In addition to this scheduled support, DogCo Partners will offer supplemental content and materials that Mastermind participants may purchase inside of the DogCo classroom throughout the year. Participants are encouraged to take advantage of these offerings from our pet care industry experts.

    Unless you are an established, paying client of a DogCo Partner, Mastermind participants are expected to honor their DogCo agreement and not solicit additional support from DogCo Partners.

  • New for 2026, DogCo Launch is equipping all Mastermind participants with a Go High Level account to serve as a CRM. Go High Level is a tool for businesses to collect and nurture client leads and streamline marketing, used by over 1 million companies to date. Clients are not required to use this software, but are encouraged to if it aligns with their strategic goals.

    Please note: A Go High Level account is included with DogCo Mastermind enrollment, but Go High Level does charge additional fees for some features (text message marketing, for example). Companies are responsible for any additional fees incurred through the Go High Level platform if they choose to opt in to these features.

  • During your discovery call, we cover the information you need to make an informed decision about joining the program. We’ll discuss your company, your goals, and you. We will also discuss pricing and terms of enrollment to make sure you have clarity on the investment.

    We require a discovery call for 2 reasons:

    1. It’s the best way for us to make sure you truly do have all the information you need to make the right decision for you.

    2. We are also assessing you. Because we do not require a 12-month contract on this program, we only accept business owners who we believe are going to be a good fit and who we believe we have the tools to help. We assess for culture fit for DogCo (gotta be honest — we have to like the idea of working with you, because a year is a long time). The phone call is our chance to make sure the partnership is a good fit for us, too.

Continuing Education Units

Get approved CEU credits with leading pet care organizations when you complete the DogCo Mastermind program.

Pet Sitters International (PSI)

DogCo Mastermind participants can now earn 10 CEU credits towards their Certified Professional Pet Sitter® designation upon completion of the program. Pet Sitters International (PSI) has been a leading educational association for professional pet sitters since 1994, with a mission of pet-sitting excellence through education.

Now, more than ever before, PSI believes the pet-owning public needs an easily identifiable way to determine the most qualified, knowledgeable professional pet-sitting options—and professional pet sitters need a way to demonstrate their qualifications so they can stand out in the sea of qualified and unqualified options in the ever-growing pet-care services industry. Learn more here.

The National Association of Professional Pet Sitters (NAPPS)

DogCo Mastermind participants can now earn 5 CEU credits towards their NAPPS Certification upon completion of the program. The National Association of Professional Pet Sitters (NAPPS) is committed to supporting high-quality education and professional excellence within the pet care industry.

To receive your CEU credits, simply submit your completion details through the Professional Development section of the NAPPS website and include a copy of your certificate of completion. Submissions are reviewed promptly, allowing you to focus on growing your business with confidence.