300+

pet care companies DogCo has worked with since its inception

96%

of clients said they'd recommend DogCo to others in the industry

73%

of client companies reported revenue up in the first 8 months of the program

75%

of clients reported higher profit in the first 8 months of the Mastermind. Nearly half of those are up more than 10%.

Every number above reflects results reported by specific companies that did the work. DogCo does not guarantee outcomes.

DogCo Launch prides itself in helping pet care business owners create more profitable, better-run companies.

Here are some of the business owners who have seen meaningful change in their businesses after working with us.

Client Experiences

Caméa Allen

“In DogCo, I am surrounded by like minded business owners who share openly, and I have learned so much about how to truly scale. Our calls help me gain clarity around my marketing, my numbers, and both client and employee retention, and I walk away each time with practical steps I can apply right away.”
Jess Mather

Since joining the DogCo Mastermind in January of 2024, my business has transformed. When I started, I had a team of 7 and today I have 21!
Michelle truly cares about the success of your company. She's incredibly organized, deeply knowledgeable and backs everything up with solid research. I only wish I had this level of support when I first opened my business.
If you are looking to scale your business, expand your team and connect with some of the most supportive people in the industry, you need to hop on a call with the DogCo team. It might be the best decision you make for your business.
Raina Milnes

I joined DogCo in June 2025 for one reason: I wanted to feel confident having a baby and going on mat leave without my business falling apart while I was gone. At the time that felt like a huge ask. Now I'm pregnant with a little girl, due November 1, and I can honestly say I could not have even considered having a baby without the support of DogCo, Michelle, and the whole team 🥹

DogCo helped me think of and actually put things in place to help me feel confident my business can run without me available 24/7.
I still have some work to do before November, but for the first time I feel like I'm almost there. I have the tools and the knowledge to know I can take this leave confidently, fully present with my daughter, without my business or my income falling apart in the background. For that I am FOREVER grateful.
Lauren Dunkle

“DogCo has been one of the best investments I have made in my business. DogCo literally saved my business. Michelle, the DogCo resources, and the community have been invaluable to me as a pet care business owner. The guidance and content provided through DogCo helped me build a strong foundation, along with systems and processes that support both my business goals and my personal goals. I was able to create systems that allow me to work on my business, rather than only in it, while also supporting sustainable growth. I am now making data informed decisions that have helped keep my business healthy and moving forward. I highly recommend DogCo to any pet care business owner who is ready to scale, grow, and develop both their business and themselves as a leader.”
Doug Keeling

The DogCo Mastermind is everything I hoped it would be and then some! Thanks to Michelle’s guidance, we have broken our monthly revenue records EVERY month since joining the Mastermind. From her weekly lessons, the group office hours, the suite of spreadsheets, and pre-recorded resources, there’s everything you could want from a coaching experience - but my personal favorite is the strong sense of community and support amongst all of the DogCo members. I would highly recommend Michelle’s DogCo Launch Mastermind to anyone with big goals for their pet care business!