Hot Tip - Your Website & Call to Actions

Whether you’re a dog walker, pet sitter, or service-based business owner in the pet care space — A clear, compelling CTA can be the difference between someone clicking and someone bouncing.

In this episode, I break down how to build strong CTAs, how to avoid common pitfalls, and how to use them across your website and social media to actually get more conversions without shouting or selling.

Some Quick Takeaways:

• Clear CTAs reduce brain fatigue and increase clicks

• Short, action-driven language always outperforms long descriptions

• Placement and contrast matter just as much as wording

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Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.

Do you want to scale your pet care business? Consider joining us at the DogCo Business Summit - the first pet care conference focused exclusively on business scaling in this industry - September 26 - 28, 2025.