How to Assess Opportunity in Your Current Market
If this year is going to be different in your business, it has to start with clarity, not guesswork. I’ve found that grounding your goals in the local context of your business is one of the most effective ways to build momentum at the start of the year.
I’m walking through how to assess real opportunity in your local market. Too often, business owners focus first on competitors, pricing, and what everyone else is doing. In this conversation, I explain why that’s the least important place to start and what actually matters if you want sustainable growth.
If you’ve been setting big goals for this year but feel unsure where to focus, this one will help you rethink how you evaluate opportunity, define your value, and identify the client types that create outsized returns in your specific community.
Key Takeaways
• Why competitor research matters less than most people think
• How clear differentiation creates pricing confidence
• Why narrowing your focus actually reduces risk, not opportunity
• How defining your ideal client improves every marketing decision
• Two practical ways to identify high-opportunity client types
• Why local data is more powerful than assumptions
• How looking inward can reveal overlooked growth paths
Want a Real-World Example of What’s Possible?
If you want to see what clarity, positioning, and strategic focus can actually create, I’ve put together a case study showing how one pet care business grew monthly revenue from $19,000 to over $73,000 in a single year.
It breaks down how opportunity was assessed, where decisions were made differently, and why focus mattered more than expansion.
You can access the case study at dogcolaunch.com/case-study and see how DogCo supports pet care owners who are ready to grow with intention and confidence.
And just a reminder that growth doesn’t come from copying competitors or doing more for the sake of doing more. It comes from understanding your market, your people, and the opportunities already around you, and choosing to build from there.
To learn more about how DogCo Launch helps pet care companies grow and scale, visit dogcolaunch.com.
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.