Hot Take: I Want You to Win This Year

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I’m getting very honest and very direct, because I genuinely want to see you win this year.

I walk through three core mindsets that I believe must shift if you want to see real growth in your business.

These are patterns I see over and over again with smart, hardworking pet care owners who care deeply about what they’re building, but feel stuck, overwhelmed, or frustrated by a lack of momentum.

Everything I’m sharing comes from a place of support, not judgment. If something here feels confronting, it’s because I believe you’re capable of more and I want to help you get there.

Key Takeaways

  • Why no one is coming to do the hard things for you, and why that’s actually empowering

  • How avoiding difficult decisions compounds problems over time

  • Why deciding something is “out of your control” guarantees that it always will be

  • How reframing control changes what’s possible in your business

  • Why working harder is rarely the real solution

  • How slowing down strategically can unlock faster, more sustainable growth

  • Why these mindset shifts matter if you want this

I want to send you a case study showing how one of my clients grew monthly revenue from $19,000 to over $73,000 in just one year. Visit dogcolaunch.com/case-study to get the case study and learn more


To learn more about how DogCo Launch helps pet care companies grow and scale, visit dogcolaunch.com.

Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.

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