It’s Time to Make Your Marketing Professional
I’m diving deep into what it takes to professionalize your marketing as a pet care business owner. This conversation was inspired by a post I saw in a Facebook group, and it lit a fire in me to talk about how important it is for us, especially in the pet care industry, to step up and stand out.
Whether you’re brand new or scaling fast, getting serious about your photography, messaging, reviews, and website could be the key to your next big breakthrough.
This is not just about aesthetics. It’s about clarity, credibility, and conversion.
If you’ve been feeling stuck or overwhelmed when it comes to marketing, this is the episode for you.
Key Takeaways
• Marketing doesn’t have to be perfect, but it does have to be intentional
• Photography, reviews, a good website, and strong messaging are high ROI plays
• Excellent writing will always outperform average AI-generated content
• You don’t have to do it all—but you do have to lead with clarity
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.
Do you want to scale your pet care business? Consider joining us at the DogCo Business Summit - the first pet care conference focused exclusively on business scaling in this industry - September 26 - 28, 2025.