Making the Client the Hero: Building a StoryBrand
The DogCo Business Summit is proud to welcome local Winston-Salem entrepreneurs, businesses and marketing professionals to a special Keynote event with Donald Miller, Best-Selling Author of Building a StoryBrand 2.0.
October 3rd, 2026 | 9am-10am
At the Benton Convention Center
The DogCo Business Summit is opening its doors to the Winston-Salem business community for a special keynote session with Donald Miller, bestselling author and one of the world’s leading experts on business messaging and marketing.
Donald Miller is the author of Building a StoryBrand 2.0, Marketing Made Simple, Coach Builder, and How to Grow Your Small Business.
His StoryBrand framework has helped businesses around the world communicate what they do in a way that gets customers to listen and buy.
During this keynote session, Donald will break down the StoryBrand framework and show business owners how to position the customer as the hero, clarify their message, and communicate their value in a way that makes it easier for the right customers to say yes.
For local entrepreneurs and business leaders, this is a rare opportunity to learn directly from Donald Miller right here in Winston-Salem.
The DogCo Business Summit is an annual conference for pet care professionals presented by DogCo Launch. While the full Summit is only available to pet care businesses, the keynote by Don Miller is being offered to the public.
2026 DogCo Business Summit
Deadline to Purchase: Sept 15
October 3rd, 2026 | 9-10 am$89 Per Seat | Group Rates AvailableFrequently Asked Questions
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No, this opportunity is not Pet Industry specific, and will apply to any small or medium sized business that wants to clarify their branding and messaging and attract their target clients.
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Donald Miller’s Keynote Speaker Session is being held at the Benton Convention Center in Winston-Salem on October 3rd from 9 - 10 am.
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DogCo Business Summit is an annual conference for pet care professionals presented by DogCo Launch.
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The rest of the conference is specific to the Pet Industry, so it is highly recommended that you are either in the Pet Industry currently or considering it in order to attend. To learn more and to purchase tickets, go to dogcosummit.com. If you do purchase a Summit ticket, we will refund your local Donald Miller investment, as this presentation is included in the rest of the Summit purchase.
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In-person tickets are non-refundable on purchase. You may transfer your ticket to another individual if you are unable to attend the event. Digital tickets are non-refundable on purchase. You may transfer your ticket to another individual if you would care to do so.
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Local entrepreneurs, marketers, and business leaders of small to medium sized businesses.