DogCo Business Summit 

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Donald Miller - Making the Client the Hero: Building a StoryBrand

The DogCo Business Summit is opening its doors to the Winston-Salem business community for a special keynote session with Donald Miller, bestselling author and one of the world’s leading experts on business messaging and marketing.

Miller is the author of Building a StoryBrand 2.0, Marketing Made Simple, Coach Builder, and How to Grow Your Small Business.

His StoryBrand framework has helped businesses around the world communicate what they do in a way that gets customers to listen and buy.

During this keynote session, Donald will break down the StoryBrand framework and show business owners how to position the customer as the hero, clarify their message, and communicate their value in a way that makes it easier for the right customers to say yes.

For local entrepreneurs and business leaders, this is a rare opportunity to learn directly from Donald Miller right here in Winston-Salem.

Learn more

Frequently Asked Questions

  • No, this opportunity is not Pet Industry specific, and will apply to any small or medium sized business that wants to clarify their branding and messaging and attract their target clients.

  • If you are planning to drive to the conference, there are multiple parking options close to Benton Convention Center, including two nearby parking decks (you can find the map for those here) and metered street parking.

  • The rest of the conference is specific to the Pet Industry, so it is highly recommended that you are either in the Pet Industry currently or considering it in order to attend. To learn more and to purchase tickets, go to dogcosummit.com. If you do purchase a Summit ticket, we will refund your local Donald Miller investment, as this presentation is included in the rest of the Summit purchase.

  • Yes, the digital recording of Donald Miller’s keynote is available for purchase at $149. This recording will remain active for one year, and will expire on October 2, 2026. If you would like to purchase, please let us know and we will invoice you directly.

  • In-person tickets are non-refundable on purchase. You may transfer your ticket to another individual if you are unable to attend the event. Digital tickets are non-refundable on purchase. You may transfer your ticket to another individual if you would care to do so.