Still Not Tracking Your Data? 3 Hard Truths to Change Your Mind
I am sharing three hard truths that might challenge you, but they might also level you up.
If you are not tracking data inside your pet care business, this is not about shaming you. It is about empowering you. I am not advocating for mindlessly tracking every metric possible. I am advocating for clarity. If you want to influence change in your business, you need objective information that supports your decisions.
This is about eliminating guesswork, strengthening the quality of your decision-making, and reducing unnecessary anxiety as a business owner. Because when you choose not to track what matters, you are not just avoiding numbers. You are often choosing uncertainty.
Key Takeaways
•Why not tracking data forces you to guess when you do not have to
• How guessing creates unnecessary risk in your business
• Why decisions made on “feel” are almost always less precise
• The difference between tracking everything and tracking strategically
• How clarity improves the specificity of your decisions
• Why data reduces second-guessing and internal chaos
• The connection between anxiety and lack of visibility
• How objective metrics create empowerment and control
• Why your business needs what it needs, even if it stretches you
These truths are direct, but I hope you feel them as intended (with respect and encouragement). If you have resisted tracking metrics because you do not see yourself as a “data person,” this conversation is especially for you.
Cheering You On,
M
Want a Real-World Example of What’s Possible?
If you want to see how clarity, leadership, and intentional systems can transform a pet care business, I’ve put together a case study showing how one company grew monthly revenue from $19,000 to over $73,000 in a single year. It breaks down the decisions, structure, and leadership shifts behind that growth, not just the outcome.
You can access the case study at dogcolaunch.com/case-study and see how DogCo Launch supports pet care owners who are ready to grow sustainably.
To learn more about how DogCo Launch helps pet care companies grow and scale, visit dogcolaunch.com.
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.