Building Your Board of Advisors with Jessica Barry
I sat down with Jessica Barry, founder of RCO Pet Care and Where Sit Happens to talk about what real growth actually looks like behind the scenes.
Jessica built and scaled her pet care company through grief, COVID, team expansion, and major identity shifts as a business owner. But what makes this conversation powerful is not just the revenue growth. It is the internal growth.
We talked about the emotional bottlenecks entrepreneurs create for themselves, how data can quiet panic, why boundaries are leadership, and how investing in yourself changes how seriously you take your business.
This isn’t about stepping into your role fully. Not perfectly. But intentionally.
Key Takeaways
The biggest bottleneck in most businesses is the owner
• Data can neutralize emotional decision-making
• Tracking revenue correctly prevents panic
• Leadership requires boundaries, even when it is uncomfortable
• Coaching ROI is often internal before it is financial
• Building a “board of advisors” prevents chaos while encouraging growth
• Writing down frameworks accelerates clarity and execution
• Investing in yourself changes how seriously you take your business
• Growth is as much identity work as it is operational work
If this resonates with you, share it with another pet care owner who is ready to level up.
Cheering You On,
M
Want a Real-World Example of What’s Possible?
If you want to see how clarity, leadership, and intentional systems can transform a pet care business, I’ve put together a case study showing how one company grew monthly revenue from $19,000 to over $73,000 in a single year. It breaks down the decisions, structure, and leadership shifts behind that growth, not just the outcome.
You can access the case study at dogcolaunch.com/case-study and see how DogCo Launch supports pet care owners who are ready to grow sustainably.
To learn more about how DogCo Launch helps pet care companies grow and scale, visit dogcolaunch.com.
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.
