Scaling Frameworks and the Phases of Your Pet Care Business
If you’re wondering what the next level looks like for your pet care company, this episode is for you.
Over the last few years, I’ve had the privilege of helping hundreds of pet care businesses grow and scale, and this episode walks through the key phases I’ve seen again and again. Whether you’re still solo or passing the half-million mark, I break down what to expect, what breaks, and what you’ll need to evolve if you’re serious about sustainable growth.
In this conversation, I walk you through the actual scaling patterns that show up in businesses across the pet care industry. From hiring your first team member to building a seven-figure company, I share how the work changes, how your role shifts, and what you need to pay attention to so you can keep growing without burning out.
Key Takeaways
• You can’t build a million-dollar business doing $20/hr tasks
• The shift from fieldwork to strategy is not automatic; it’s a skill
• Hiring too soon or too late will cost you
• Repeatable systems, not hustle, are what scale your company
• Every phase of growth breaks something, and that’s normal
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.
Do you want to scale your pet care business? Consider joining us at the DogCo Business Summit - the first pet care conference focused exclusively on business scaling in this industry - September 26 - 28, 2025.