Reflecting on the DogCo Business Summit
The DogCo Business Summit 2025 was one of the most impactful experiences of my career, and today I’m taking you behind the scenes.
From the original seed of the idea at a pet industry conference in LA, to seeing over 150 pet care business owners come together in one space, I’m unpacking how this event came to life, what I learned, and where DogCo is heading next.
If you’ve ever dreamed about creating something bigger than yourself or wondered what it looks like to lead a movement inside an industry that’s still evolving, this blog post is for you.
Key Takeaways
• How the vision for the DogCo Summit began
• Why in-person connection is more valuable than ever in the AI era
• The pet care industry is still in its early stages of recognition, and we’re changing that
• Behind-the-scenes lessons learned (and what’s improving next year)
• The exciting plans for the 2026 DogCo Business Summit
Join Us Next Year!
The DogCo Business Summit returns October 2–4, 2026 in Winston-Salem, NC. Featuring Joey Coleman, live workshops, and more ways to connect and grow your business.
Get your early access ticket at http://dogcosummit.com
🐾 Ready to elevate your business in 2026? Join the DogCo Mastermind and get access to exclusive trainings, support, and strategy sessions at dogcolaunch.com/mastermind
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.