Interviewing Best-Selling Author Joey Coleman
Hi everyone! Michelle here.
Today’s episode is a big one. I had the absolute honor of sitting down with Joey Coleman, renowned speaker and bestselling author of Never Lose a Customer Again and Never Lose an Employee Again.
Joey is not only a master of customer experience—he’s also someone who fundamentally understands how to make people feel seen, valued, and loyal from Day One.
We talk through everything from why so many businesses drop the ball during onboarding, to how pet care brands can scale trust without sacrificing humanity.
Whether you’re just starting out or deep in the weeds of growing your team and services, this episode is packed with takeaways that can literally change your business.
Get Joey’s Books (Affiliate Links):
• Never Lose a Customer Again
• Never Lose an Employee Again
Key Takeaways
• The first 100 days of client or employee experience are the most influential
• Most businesses lose loyalty early due to lack of intentionality
• Great onboarding isn’t about automation, it’s about emotion
• It’s easier to fix broken internal systems than it is to repair broken relationships
• Customer experience is your brand
• Loyal clients and employees become your best marketers
Come Learn From Joey Live at the DogCo Business Summit!
Join us for a live workshop with Joey Coleman himself at the DogCo Business Summit.
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.