If You’re Stuck at Last Year’s Revenue
If you’re looking at your numbers and thinking, “Why am I at the same revenue as last year?” this episode is for you.
In this episode, I walk through what it actually means to be “stuck” in your pet care business and how to diagnose the real reason growth hasn’t happened yet. January was strange for many companies, unexpected weather, seasonal slowdowns, and discouragement can easily distort how we interpret performance. So instead of reacting emotionally, I want to help you get analytical.
This episode breaks growth into four measurable areas. If revenue isn’t moving, it’s not random. There is always a constraint. And when you identify it correctly, you regain control.
Key Takeaways
• Why January numbers rarely tell the whole story
• How to analyze year-over-year growth correctly
• The difference between operational and demand constraints
• Why most businesses misdiagnose lead problems
• How conversion gaps quietly stall growth
• Why churn is inevitable and must be planned for
• The role of client spend in sustainable scaling
• How identifying the correct constraint restores momentum
Want a Real-World Example of What’s Possible?
If you want to see how clarity, leadership, and intentional systems can transform a pet care business, I’ve put together a case study showing how one company grew monthly revenue from $19,000 to over $73,000 in a single year. It breaks down the decisions, structure, and leadership shifts behind that growth, not just the outcome.
You can access the case study at dogcolaunch.com/case-study and see how DogCo Launch supports pet care owners who are ready to grow sustainably.
If this episode helped you reframe your numbers, I’d love to hear from you. Tag me on social media and let me know which of the four areas you’re digging into first.
To learn more about how DogCo Launch helps pet care companies grow and scale, visit dogcolaunch.com.
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.