If I Could Change One Thing From Owning My Pet Care Business
If I could go back and change just a few things about my pet care business, they wouldn’t be dramatic pivots or flashy reinventions. They would be quieter decisions that compound.
I am sharing three things I would do differently if I still owned my pet care company. Not from regret, but from experience. I built that business from 2017 to 2023, grew it to 25 staff and 600 clients, navigated the pandemic, and ultimately sold it to launch DogCo Launch.
Looking back now, with the perspective I have from working with so many companies, there are a few missed opportunities that feel crystal clear.
If you’re building right now, I want to save you time, money, and frustration by helping you see what I didn’t fully understand then.
Key Takeaways
• Why working your leads consistently matters more than generating them
• How failing to nurture prospects quietly leaves revenue on the table
• Why retention and client lifetime value deserve more focus than new acquisition
• How structure and environment dramatically impact founder productivity
• Why investing in your workspace is sometimes a growth decision
• The hidden cost of “floundering” without proactive time blocking
• Why asking for feedback feels threatening but accelerates growth
• How accepting feedback earlier shortens the learning curve
We’re not talking about regret. It’s about refinement. Entrepreneurship is iterative, and the more willing you are to examine your own patterns, the faster you evolve.
Cheering you on,
M
Want a Real-World Example of What’s Possible?
If you want to see how clarity, leadership, and intentional systems can transform a pet care business, I’ve put together a case study showing how one company grew monthly revenue from $19,000 to over $73,000 in a single year. It breaks down the decisions, structure, and leadership shifts behind that growth, not just the outcome.
You can access the case study at dogcolaunch.com/case-study and see how DogCo Launch supports pet care owners who are ready to grow sustainably.
To learn more about how DogCo Launch helps pet care companies grow and scale, visit dogcolaunch.com.
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.
