Getting the Most Out of Investing In Education

Getting your money’s worth from business education doesn’t mean consuming every lesson or implementing every idea. I’ve seen pet care companies get more out of a program by focusing on a specific problem they need to solve, rather than trying to absorb everything at once.

With the DogCo Business Summit approaching, I’m sharing three ways to get more value from conferences, coaching, and workshops: define the changes that would make the investment worthwhile, build relationships you can keep nurturing, and learn what not to do. I also explain why I recommend choosing three implementation priorities after an event, how ongoing relationships with other entrepreneurs have helped me, and what your experience as a customer can teach you about running your own pet care business.

Key Takeaways

• Define the specific changes that would make an educational investment worthwhile

• Use coaching programs as ongoing resources rather than a checklist to finish

• Take good notes during a conference, then choose three implementation priorities

• Trying to implement every idea can create overwhelm instead of progress

• Focus on one or two relationships you can realistically nurture after the event

• Follow-up conversations can extend the value of your business connections

• Learn from what did not work for other owners, not just their success stories

• Pay attention to the clarity of the communication and service delivery you receive

• Study other businesses with curiosity rather than becoming overly critical


Join Me at the DogCo Business Summit

If you’re ready to think more intentionally about what you want from your business, strengthen the way you lead, and build a pet care company that supports the life you actually want to create, I’d love to have you join us at the DogCo Business Summit, October 2nd-4th in Winston-Salem, North Carolina. In-person and digital tickets available —> dogcosummit.com


Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.

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