DogCo Exposed: My Honest Thoughts on 2025 So Far
This is a vulnerable one for me.
I’m pulling back the curtain and talking honestly about several realizations I’ve had in my own business — I’ve been the one in the way.
This isn’t just a strategy conversation.
It’s a personal check-in.
I’m sharing what it’s looked like for me to confront habits, mindsets, and leadership patterns that were unintentionally holding DogCo back.
If you’ve ever felt like your business can’t grow unless you do, this one’s for you.
My hope is that this insight gives you permission to pause, reflect, and course-correct with compassion, and to realize that change doesn’t always mean doing more, it means thinking differently.
What I hope you takeaway from this:
• You might be the most influential limiter on your business’s growth
• Change is less about doing more, and more about thinking differently
• Leadership isn’t just delegation, it’s transformation
• How you might be unknowingly limiting your business’s growth
• What it actually looks like to lead differently
• The subtle behaviors that point to bottlenecking
• How to shift your internal script and free up momentum
• Encouragement for the overwhelmed pet care business owner
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.
Do you want to scale your pet care business? Consider joining us at the DogCo Business Summit - the first pet care conference focused exclusively on business scaling in this industry - September 26 - 28, 2025.