Hot Tip - How to Saturate Your Service Area With Your Brand
Time to break down three of the most practical, boots-on-the-ground marketing strategies that helped me (and my clients) saturate a specific service area with brand visibility.
If you’re running an in-home pet care company, you know that location matters.
That’s why today we’re talking about how to make your brand pop in the exact neighborhoods you want to dominate.
We’ll talk about how to use flyers, yard signs, and car magnets in strategic, intentional ways to get the most out of your print materials.
These aren’t just nice-to-haves - they’re powerful, proven tools when deployed correctly.
I’ll also cover:
Design principles
Location tips
How to avoid wasting time and energy
How to convert eyeballs into long-term clients
Hot Tip Breakdown:
• Keep it simple - people only glance at flyers for 3 seconds
• Don’t overload your signs - make your message instantly readable
• Car magnets are low-cost, high-visibility tools when used well
• Hyper-target one area at a time - don’t scatter your efforts
• Always loop your offline efforts back into your social media presence
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.
Do you want to scale your pet care business? Consider joining us at the DogCo Business Summit - the first pet care conference focused exclusively on business scaling in this industry - September 26 - 28, 2025.