DOGCO YEAR 2 · FOR 2026 MEMBERS

You built the foundation.

Now learn to scale on it.

Year 1 helped you build a better business.

Year 2 helps strengthen what you built, and finding the gaps before growth does.

SAVE MY YEAR 2 SPOT

$629/month, or pay in full and save 20%. Renewal closes 1/3/27.

Look at what you've already done

  1. You are here

    Year 1

    Build It

    Learn the numbers, fix the fundamentals, build the systems and create margin.

    "My business works better."

  2. You are here

    Year 2

    Strengthen It

    Keep learning with DogCo while we strengthen what you built and find the gaps before growth does.

    "I know how to keep making my business better."

  3. You are here

    Year 3+

    Accelerate

    An ongoing home base with the people, resources and support to keep building.

    "I don't have to scale alone."

This year you worked on your numbers, your profit, your operations, your systems, your team, your retention, your lead flow, and how much the company leans on you.

That's a lot of foundation.

But growth puts pressure on everything. The pricing that worked at $300k, the scheduling system that worked with 8 employees, the manager setup that worked last spring. Some of it will crack as you get bigger.

Year 2 is where we find those cracks with you, before they find you.

SECURE YOUR SPOT

The DogCo Scaling Loop

We start with your numbers and fix what's actually in the way

We don't hand every company the same fix. We find what's actually holding yours back, and work on things in the right order.

The DogCo Scaling Loop: Measure, Diagnose, Fix, Stabilize, Grow, then Repeat. REPEAT What's in the way now? 1 MEASURE 2 DIAGNOSE 3 FIX 4 STABILIZE 5 GROW

  1. Measure

    What's actually happening?

    Real numbers, not gut feelings. What you bring in, what you keep, what your team costs, who's staying, and how much of it lands on you.

  2. Diagnose

    What's holding us back right now?

    The loudest problem usually isn't the real one.

  3. Fix

    What needs to change?

    Fix the one thing that's in the way. Not everything at once.

  4. Stabilize

    Did it work, and will it stick?

    A change only counts once it keeps working without you pushing it along.

  5. Grow

    What can the business handle now?

    You made room. Now use it: more clients, more staff, more time off.

  6. Repeat

    What's in the way now?

    What worked at $300k may not work at $600k. So we start over and look again.

Growing isn't a checklist you finish once. It's something you learn to do over and over, as your company changes.

As the company grows, there will always be another constraint. That doesn't mean something went wrong. That's scaling.

Measure → Diagnose → Fix → Stabilize → Grow → Repeat

In Year 1, we taught you the loop. In Year 2, we run it with you on harder, more specific problems, and poke holes in what you built so it holds up at your next size.

Year 2 is where the Scaling Loop gets real

RENEW NOW

By the end of Year 2

A business that holds up as it grows, and an owner who knows how to keep it that way.

  • You decide with your numbers

    No more guessing whether the business is healthy or where money is going.

  • You catch problems earlier

    You see what the business is telling you before it turns into a crisis.

  • You solve the right problem

    Not every problem is marketing, staffing or pricing. You learn to tell the difference.

  • The company needs you less

    Clearer roles, stronger leadership, and fewer routine problems landing on your desk.

  • Your growth is on purpose

    You know what the company can support, and which opportunities actually serve it.

  • You keep what you built

    Your Year 1 gains stay put while you keep improving.

SECURE YOUR SPOT
2027 Enrollment Bonus

Sign up by October 30

Bring in more money before 2027 even starts

Sign up by October 30 and we hand you the Q4 Client Revenue Kit, free. Four done-for-you campaigns that help you earn more from the clients you already have.

Here's what lands in your inbox

  • The Win-Back CampaignEmails and texts, already written, that bring back clients who stopped booking
  • The More-Visits CampaignMessages that move the right clients from one walk a week to three
  • The Upsell CampaignOffers that sell more to the clients who already love you
  • The Holiday Offer CampaignA seasonal offer built and ready for your busiest weeks
  • A live kickoff callWe walk you through running all four, and you can ask questions

Every campaign comes written for you: the emails, the texts, the steps, a timeline and a sheet to track what works. Copy it, send it, done.

Bonus ends in

00Days
00Hours
00Mins
00Secs

October 30 at 11:59 PM ET

GET MY BONUSES

Same support. Harder questions.

In Year 1, most companies are fixing the same things.

Labor's too high.

The owner's doing too much.

The numbers aren't clear.

Systems haven't kept up.

In Year 2, the problems get more specific to your company, so the teaching and direction get more specific too.

Year 1

Build It

  • The teachingWe teach the foundations
  • The question"What do I need to build?"
  • The workBuild the systems, numbers and team
  • The Scaling LoopLearn it

Year 2

Strengthen It

  • The teachingWe go deeper into your company
  • The question"Where will this break as we grow?"
  • The workPressure-test it and close the gaps
  • The Scaling LoopRun it with us on harder problems
STRENGTHEN MY BUSINESS

HOW YEAR 2 WORKS

Year 2 is still weekly teaching, still group coaching, and still real direction from DogCo. What changes is how hard we push on your business.

  • Weekly teaching - Year 2 content built to strengthen what you've built and take it to the next level

  • Direction on what's next - we help you see which part of the business needs strengthening first, and what to do about it

  • Pressure-testing - pricing, labor, leadership, systems and lead flow, checked against the company you're growing into

  • A deeper Success Leader relationship - more focus on your specific company, alongside the teaching

  • A smaller office hours room - the Year 2 room is smaller and more focused

  • Everything you already have - SOPs, ProcessBuilder AI, the CRM, the training archive and the owner community

We're still in it with you. We're just asking harder questions.

ENROLL FOR 2027

Everything included in your enrollment

  • Each week, tune in to a live teaching on scaling frameworks. These frameworks alternate between marketing and operations skills that have been tested across 300 companies to drive results and impact in pet care businesses.

  • Every teaching session is followed by dedicated time to start applying it inside your company.

  • Participating companies are paired with a DogCo Success Leader upon entry into the program. Success Leaders are former graduates that are now on the DogCo Team to support new clients and help guide their growth throughout the year. Accountability Groups are a small group of DogCo enrollees who are matched on company size, stage, goals and complexity. In these groups, you will not have any competitors so you’ll be able to be open & honest about what you’re working on.

  • Want more accountability? We'll match you with another business owner who fits where you are and where you're headed.

  • Meet with your Success Leader every quarter to review progress, clarify priorities and set your next 90 days.

  • Mastermind participants have access to a private online community with other participating pet care companies to learn and grow with each other on a daily basis.

  • Office Hours are one-hour Zoom calls offered throughout the week, hosted in turn by DogCo Coaches Robert Strickland (AI & Automation), Doug Keeling (Hiring & Retention), and Corinne Moore (Financial Literacy & Profit), Lauren Dunkle (Data Integration & Strategy), Dave Peterson (Sales), Maris Miller-Sonnabend (Marketing & Brand) and Collin Funkhouser (Workflow & Productivity).

    All Mastermind participants are welcome to join these calls to ask questions, listen to others, and learn from industry experts.

  • Every DogCo coach has one additional resource to help members implement in their area of expertise.

  • Mastermind participants get access to the operational model that Michelle Kline used in her pet care business, which she ran absentee owner.

    The expansive document library includes everything from training manuals for team members and managers to position descriptions to onboarding documents.

  • Access to CRM software (Go High Level) is included with Mastermind enrollment. Go High Level is a powerful, all-in-one marketing solution to manage lead flow and nurture clients.

  • DogCo Launch has partnered with Pawsome Metrics to provide access to 30 spreadsheet templates designed to help track data and metrics, create more visibility, and go deeper with reporting.

    The creator of the templates, Corinne Moore, is a DogCo Partner and is available during Office Hours each week to answer questions and provide support.

  • Mastermind participants get access to a staff training on Dog Body Language & Handling to support team safety in the field.

  • If you’re ready to sell your pet care business or to acquire another business, you’ll have access to a Buy-Sell Network where you can list your company or see others for purchase.

    Please note: there are additional fees associated with listing your company and for engaging in the purchasing process.

  • A development space for your admin and management team, built for skills, leadership and retention.

  • 10 credits toward PSI, 5 toward NAPPS

  • Early access, member pricing & a ticket to the VIP night!

    • Go High Level onboarding videos and Snapshots by Robert Strickland

    • 30-day Marketing Challenges with Michelle Kline

    • Additional webinars, content, and courses by Michelle Kline through the year

    • Guest content and speakers

    • Tech Tutorials

    • Early access and special ticket pricing for the 2026 DogCo Business Summit conference

Industry partner benefits and discounts

  • Insurance

  • Bookkeeping

  • Pet First Aid

  • Business Software

  • Discovered

Strategy. Weekly teaching, implementation and quarterly goal setting.

Accountability. Success Leaders, matched groups, accountability partners and the owner community.

Expertise. Specialists in profit, hiring, retention, marketing, sales, data, AI and productivity.

Systems. SOPs, ProcessBuilder AI, challenges, CRM, snapshots and templates.

Company Development. Support that reaches your managers and your team, not just you.

With DogCo, you aren't just joining a coaching program. You're plugging your company into an ecosystem built to help you thrive, not just survive.

Get in the 2027 room.

Participant Experiences

  • Lauren Dunkle

    “DogCo has been one of the best investments I have made in my business.  DogCo literally saved my business. Michelle, the DogCo resources, and the community have been invaluable to me as a pet care business owner.  The guidance and content provided through DogCo helped me build a strong foundation, along with systems and processes that support both my business goals and my personal goals. I was able to create systems that allow me to work on my business, rather than only in it, while also supporting sustainable growth.  I am now making data informed decisions that have helped keep my business healthy and moving forward. I highly recommend DogCo to any pet care business owner who is ready to scale, grow, and develop both their business and themselves as a leader.”

  • Doug Keeling

    The DogCo Mastermind is everything I hoped it would be and then some! Thanks to Michelle’s guidance, we have broken our monthly revenue records EVERY month since joining the Mastermind. From her weekly lessons, the group office hours, the suite of spreadsheets, and pre-recorded resources, there’s everything you could want from a coaching experience - but my personal favorite is the strong sense of community and support amongst all of the DogCo members. I would highly recommend Michelle’s DogCo Launch Mastermind to anyone with big goals for their pet care business!

  • Caméa Allen

    “In DogCo, I am surrounded by like minded business owners who share openly, and I have learned so much about how to truly scale. Our calls help me gain clarity around my marketing, my numbers, and both client and employee retention, and I walk away each time with practical steps I can apply right away.”

  • Laura Nelson

    “When I joined the program, I was operating a pet sitting and dog walking business that ran around the clock, seven days a week. The biggest area DogCo supported me with was transitioning my entire business model to a Monday–Friday, 9 a.m.–4 p.m. recurring dog walking model. Not only did I receive support in making that transition, but I also maintained the revenue I was making while offering pet sitting and increased my profit margins! As a result, I'm paying myself more while operating my business in a fraction of the time I used to.

    In my experience, coaching has been the best investment I've made in my business. Not only did my ROI exceed my expectations, but this program also gave me so much time back with my family, which, in my opinion, is priceless.”

  • Angela Watts

    “Working with Michelle through DogCo has genuinely changed my life and my business. When we started in January 2025, I was exhausted and buried in the day to day. Michelle helped me step back, see the big picture, learn how to delegate, and build a business that supports both our clients and my own well being.”

  • MaryBeth Benton

    “What I found inside DogCo was a group of leaders who genuinely care about helping you build a healthy business that works for you, along with a community of people who are more aligned with me and my experiences than I imagined.

    Since joining at the beginning of the year a few highlights are: our profit margin has grown by 6%, our labor costs are down 15%, I made the big decision to transition from ICs to employees, and I'm setting my team up to support the growth that will come from new marketing strategies I'm excited to implement.

    I'm so grateful to be part of such a supportive community and can't wait to see what the future holds.”

  • Raina Milnes

    “I joined DogCo in June 2025 for one reason: I wanted to feel confident having a baby and going on mat leave without my business falling apart while I was gone. At the time that felt like a huge ask. Now I'm pregnant with a little girl, due November 1, and I can honestly say I could not have even considered having a baby without the support of DogCo, Michelle, and the whole team.

    DogCo helped me think of and actually put things in place to help me feel confident my business can run without me available 24/7.

    I still have some work to do before November, but for the first time I feel like I'm almost there. I have the tools and the knowledge to know I can take this leave confidently, fully present with my daughter, without my business or my income falling apart in the background. For that I am FOREVER grateful”

DogCo Coaches

DogCo Launch is proud to partner with pet care industry experts to enhance the DogCo Mastermind experience. Mastermind participants can connect with DogCo Coaches at weekly Office Hours and have access to exclusive content in the DogCo classrooms

  • ROBERT STRICKLAND

    AI, TECH, & AUTOMATION SPECIALIST

    With over 18 years of experience in the pet care industry, Robert Strickland is an entrepreneur and automation strategist dedicated to helping pet business owners streamline operations, save time, and scale effectively.

    As the founder of NextLevel Pet Businesses, Robert leads a community of pet care professionals, providing guidance on leveraging automation, AI, and technology to enhance client experiences and maximize efficiency.

    In addition to coaching and consulting, Robert owns and operates a successful pet sitting and dog walking business, giving him firsthand insight into the challenges pet care professionals face.

  • DOUG KEELING

    HIRING & RETENTION SPECIALIST

    Doug Keeling runs an award-winning pet care company and is an industry-leading speaker and business coach specializing in hiring and retention.

    As the creator of The Pawsitive Hiring Course, Doug helps pet care business owners build their dream teams. The course includes lessons on preparing to hire, navigating a multi-step hiring process, and managing and retaining team members.

    Doug can also be found on YouTube as “Doug the Dog Guy,” a leading YouTuber in the pet sitting and dog walking industry with over 8,000 subscribers.

  • CORINNE MOORE

    DATA, METRICS, & TRACKING SPECIALIST

    Corinne Moore is the owner of Paws & Claws Pet Service and the creator of Pawsome Metrics. With Pawsome Metrics, Corinne offers Google Sheets templates specifically for pet care professionals to track and measure data in order to make smarter business decisions.

    A core tenet of DogCo is equipping companies with the skills and resources needed to make strategic decisions based on metrics, tracking, and real data.

  • COLLIN FUNKHOUSER

    WORKFLOW & PRODUCTIVITY

    Collin Funkhouser is a pet care business owner, industry expert, and co-host of the Pet Sitter Confessional podcast. He provides clear, actionable insight into the rapidly changing pet care landscape and equips dog walkers and pet sitters with the strategies and mindsets needed to stay competitive and succeed.

    Collin’s role as Emcee is to engage and inform Mastermind participants through their journey with DogCo. He’ll detail what’s going on in DogCo world that week and invite participants to reflect and discuss their learnings.

  • MARIS MILLER-SONNABEND

    MARKETING & BRAND

    Maris is the founder of House of Paws Pet Care in St. Louis, where she has grown the company from a one-woman operation into a team of 40+ staff in just five years.

    With a background in marketing and brand strategy, Maris helps pet care business owners clarify who they are, say it consistently, and turn local visibility into booked clients. She focuses on the practical side of brand: positioning, messaging, offers, and the marketing systems that keep new clients coming in without constant hustle.

    At DogCo, Maris coaches owners through building a brand that actually holds up as the business scales, from first impression to repeat client.

  • LAUREN DUNKLE

    DATA INTEGRATION & STRATEGY

  • DAVE PETERSON

    SALES

    Dave Peterson is the owner of Bethesda Dog Walkers, an award-winning pet care company serving hundreds of client households with a team of professional employees.

    After acquiring Bethesda Dog Walkers in 2024, Dave rebuilt the company’s sales and onboarding systems, growing monthly recurring revenue 4X in one year while shortening the onboarding process from weeks to hours.

    As DogCo’s Sales Coach, Dave helps pet care business owners turn more inquiries into long-term recurring clients through better offers, faster follow-up, and a simple, question-led sales process.

Frequently Asked Questions

  • No. Year 1 built the foundation. Year 2 is new teaching aimed at strengthening what you built and pressure-testing it against the company you're growing into. Same weekly rhythm, harder questions.

  • Nobody finishes everything, and Year 2 doesn't abandon Year 1 work. We keep protecting those gains while we go after what's limiting you now. If you're unsure, bring it to your Success Leader or book a quick call.

  • We are firm believers that networking is one of the most powerful tools in our industry and because of that, you will be placed with a new Success Leader with new people (but maybe a familiar face or two!) as your last pod.

    We strategically place you with other businesses in a similar stage and size as yours, with a no-competitor guarantee in your pod.

  • DogCo Mastermind is a 12 month program. Participants that actively engage for the full year get the most out of the program.

    However, we understand that flexibility is necessary sometimes, and it is never our intention to force anyone to remain in the program if it’s not a good fit for them.

    This is why we offer two payment plans:

    • Monthly
      Participants are required to complete the first 90 days of the program. A 30-day notice is required to withdraw.

    • Pay-in-full
      Participants who pre-pay for the full year receive a discount. Discounted items are nonrefundable.

  • The DogCo library, SOPs, ProcessBuilder AI, the training archive and your CRM stay with you.

  • Yes. Live teaching every Wednesday at 3:00pm ET. Sessions are recorded, because nobody makes all of them.

  • Yes! The Manager Community is now included in your enrollment so you can add all of your managers, team leads, admin, etc at no additional cost.

  • No. Accelerate is for owners who have completed Year 1 and Year 2. That's what keeps the room what it is: everybody in it has done the work and speaks the same language.

  • Usually it's the opposite. A rough patch is a bottleneck showing itself, and that's exactly the work. What matters is whether you're willing to look at it honestly and change something.

  • No, you can renew right here on this page through the form above. If you'd rather talk it through first, there's a link at the bottom of this page to schedule a quick 15 minute call.

  • Reach out. We can't promise a spot after the class starts together in January, so don't sit on it.

SIGN UP NOW

Year 2 is when the pieces start working together.

The numbers you learned become the numbers you make bigger decisions with.

The systems you built become the base for more growth.

The leadership work you started gets you further out of the day-to-day.

The profit you created gives you options.

The capacity you created gives you room to grow.

GROW MY CAPACITY

After Year 2

When Year 2 wraps, you'll move into DogCo Accelerate, an ongoing home base with more flexible, build-your-own pricing.

No boxes to check before you're "done." The goal is to keep making your company better, with DogCo around you for as long as it helps.

Not sure if Year 2 is right for you?

book a 15 minute call