AN INTENSIVE SCALING PROGRAM FOR PET CARE BUSINESSES
THE DOGCO LAUNCH PROGRAM
Team-based pet care companies come here to grow their revenue, protect their profit, and build a business that finally gives something back to the owner.
Enrollment for 2027 opens this October. Get on the list and you will hear the moment enrollment opens.
What is the DogCo Launch Program?
A year-long intensive for pet care business owners to learn the skills needed to grow their companies and thrive as leaders
Companies join in January and spend the year working on the business instead of buried in it - tightening operations, getting honest with their numbers, building lead flow that shows up whether or not you are posting that week, and hiring in a way that actually repeats.
You are not doing it alone and you are not doing it from a course library. You get taught live, you get paired with someone in your corner, and you get a room full of owners running the same kind of company you are.
This is real business education for people who own a pet care company, built by someone who owned one.
The program is designed for pet care businesses with at least one staff member.
Goals of the Program
TOP LINE REVENUE
Growth is not an accident. We work the levers that move it: more leads into the services you actually want to sell, a higher average client spend, and clients who stay. You will learn where your revenue is leaking before you spend another dollar trying to fill the bucket.
NET PROFIT
Top line revenue does not mean much if the money leaves as fast as it arrives. That is true at $300k and it is true at seven figures. We teach owners to read their own numbers, protect their margin, and make decisions from data instead of from a gut feeling on a Sunday night.
WORK-LIFE BALANCE
You want a bigger business, not a bigger job. Your company should serve you the same way it serves your team and your clients. That is not a bonus track here. It is one of the three things we measure.
DogCo Launch works exclusively with team-based pet care companies with a desire to grow and scale sustainably. Participants are able to tackle similar growth challenges together.
Who’s in the room?
25% of participating companies generate $300k or less annual revenue
50% of participating companies generate $300k-$500k annual revenue
25% of participating companies generate $500k or more annual revenue
If you want to grow with the pet care industry, now is the time to get in the room with other companies that are dedicated to raising the bar.
Join the waitlist
MEET DOGCO LAUNCH FOUNDER
Michelle Kline
Michelle scaled her pet care company to 25 team members from 2017–2023 before profitably selling it at a 2.8x multiple. Now, she’s on a mission to help other pet care business owners grow and scale.
With the DogCo Mastermind, Michelle brings together top players in the pet care industry to help companies grow their top-line revenue and increase net profits, all while protecting the owner’s work-life balance.
Participant Experiences
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Lauren Dunkle
“DogCo has been one of the best investments I have made in my business. DogCo literally saved my business. Michelle, the DogCo resources, and the community have been invaluable to me as a pet care business owner. The guidance and content provided through DogCo helped me build a strong foundation, along with systems and processes that support both my business goals and my personal goals. I was able to create systems that allow me to work on my business, rather than only in it, while also supporting sustainable growth. I am now making data informed decisions that have helped keep my business healthy and moving forward. I highly recommend DogCo to any pet care business owner who is ready to scale, grow, and develop both their business and themselves as a leader.”
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Doug Keeling
The DogCo Mastermind is everything I hoped it would be and then some! Thanks to Michelle’s guidance, we have broken our monthly revenue records EVERY month since joining the Mastermind. From her weekly lessons, the group office hours, the suite of spreadsheets, and pre-recorded resources, there’s everything you could want from a coaching experience - but my personal favorite is the strong sense of community and support amongst all of the DogCo members. I would highly recommend Michelle’s DogCo Launch Mastermind to anyone with big goals for their pet care business!
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Caméa Allen
“In DogCo, I am surrounded by like minded business owners who share openly, and I have learned so much about how to truly scale. Our calls help me gain clarity around my marketing, my numbers, and both client and employee retention, and I walk away each time with practical steps I can apply right away.”
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Laura Nelson
“When I joined the program, I was operating a pet sitting and dog walking business that ran around the clock, seven days a week. The biggest area DogCo supported me with was transitioning my entire business model to a Monday–Friday, 9 a.m.–4 p.m. recurring dog walking model. Not only did I receive support in making that transition, but I also maintained the revenue I was making while offering pet sitting and increased my profit margins! As a result, I'm paying myself more while operating my business in a fraction of the time I used to.
In my experience, coaching has been the best investment I've made in my business. Not only did my ROI exceed my expectations, but this program also gave me so much time back with my family, which, in my opinion, is priceless.”
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Angela Watts
“Working with Michelle through DogCo has genuinely changed my life and my business. When we started in January 2025, I was exhausted and buried in the day to day. Michelle helped me step back, see the big picture, learn how to delegate, and build a business that supports both our clients and my own well being.”
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MaryBeth Benton
“What I found inside DogCo was a group of leaders who genuinely care about helping you build a healthy business that works for you, along with a community of people who are more aligned with me and my experiences than I imagined.
Since joining at the beginning of the year a few highlights are: our profit margin has grown by 6%, our labor costs are down 15%, I made the big decision to transition from ICs to employees, and I'm setting my team up to support the growth that will come from new marketing strategies I'm excited to implement.
I'm so grateful to be part of such a supportive community and can't wait to see what the future holds.”
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Raina Milnes
“I joined DogCo in June 2025 for one reason: I wanted to feel confident having a baby and going on mat leave without my business falling apart while I was gone. At the time that felt like a huge ask. Now I'm pregnant with a little girl, due November 1, and I can honestly say I could not have even considered having a baby without the support of DogCo, Michelle, and the whole team.
DogCo helped me think of and actually put things in place to help me feel confident my business can run without me available 24/7.
I still have some work to do before November, but for the first time I feel like I'm almost there. I have the tools and the knowledge to know I can take this leave confidently, fully present with my daughter, without my business or my income falling apart in the background. For that I am FOREVER grateful”
What’s included?
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Each week, tune in to a live teaching on scaling frameworks. These frameworks have been tested across 200 companies to drive results and impact in pet care businesses.
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Access to CRM software (Go High Level) is included with Mastermind enrollment. Go High Level is a powerful, all-in-one marketing solution to manage lead flow and nurture clients.
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Participating companies are paired with a DogCo Success Leader upon entry into the program. Success Leaders are former graduates that are now on the DogCo Team to support new clients and help guide their growth throughout the year.
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Office Hours are one-hour Zoom calls offered throughout the week, hosted in turn by Michelle Kline and DogCo Partners Robert Strickland, Doug Keeling, and Corinne Moore.
All Mastermind participants are welcome to join these calls to ask questions, listen to others, and learn from industry experts.
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DogCo Launch has partnered with Pawsome Metrics to provide access to 30 spreadsheet templates designed to help track data and metrics, create more visibility, and go deeper with reporting.
New for 2026, the creator of the templates, Corinne Moore, is now a DogCo Partner and is available during Office Hours each week to answer questions and provide support.
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Mastermind participants have access to a private online community with other participating pet care companies to learn and grow with each other on a daily basis.
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Mastermind participants get access to a special, program-specific edition of Doug Keeling’s Pawsitive Hiring Course.
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Mastermind participants get access to the operational model that Michelle Kline used in her pet care business, which she ran absentee owner.
The expansive document library includes everything from training manuals for team members and managers to position descriptions to onboarding documents.
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Mastermind participants get access to a staff training on Dog Body Language & Handling to support team safety in the field.
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If you’re ready to sell your pet care business or to acquire another business, you’ll have access to a Buy-Sell Network where you can list your company or see others for purchase.
Please note: there are additional fees associated with listing your company and for engaging in the purchasing process.
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Go High Level onboarding videos by Robert Strickland
30-day Marketing Challenges with Michelle Kline
Additional webinars, content, and courses by Michelle Kline through the year
Guest content and speakers
Tech Tutorials
Early access and special ticket pricing for the 2026 DogCo Business Summit conference
DogCo Coaches
DogCo Launch is proud to partner with pet care industry experts Robert Strickland, Doug Keeling, Corinne Moore, and Collin Funkhouser to enhance the DogCo Mastermind experience. Mastermind participants can connect with DogCo Coaches at weekly Office Hours and have access to exclusive content in the DogCo classrooms
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ROBERT STRICKLAND
AI, TECH, & AUTOMATION SPECIALIST
With over 18 years of experience in the pet care industry, Robert Strickland is an entrepreneur and automation strategist dedicated to helping pet business owners streamline operations, save time, and scale effectively.
As the founder of NextLevel Pet Businesses, Robert leads a community of pet care professionals, providing guidance on leveraging automation, AI, and technology to enhance client experiences and maximize efficiency.
In addition to coaching and consulting, Robert owns and operates a successful pet sitting and dog walking business, giving him firsthand insight into the challenges pet care professionals face.
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DOUG KEELING
HIRING & RETENTION SPECIALIST
Doug Keeling runs an award-winning pet care company and is an industry-leading speaker and business coach specializing in hiring and retention.
As the creator of The Pawsitive Hiring Course, Doug helps pet care business owners build their dream teams. The course includes lessons on preparing to hire, navigating a multi-step hiring process, and managing and retaining team members.
Doug can also be found on YouTube as “Doug the Dog Guy,” a leading YouTuber in the pet sitting and dog walking industry with over 8,000 subscribers.
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CORINNE MOORE
DATA, METRICS, & TRACKING SPECIALIST
Corinne Moore is the owner of Paws & Claws Pet Service and the creator of Pawsome Metrics. With Pawsome Metrics, Corinne offers Google Sheets templates specifically for pet care professionals to track and measure data in order to make smarter business decisions.
A core tenet of DogCo is equipping companies with the skills and resources needed to make strategic decisions based on metrics, tracking, and real data.
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COLLIN FUNKHOUSER
EMCEE
Collin Funkhouser is a pet care business owner, industry expert, and co-host of the Pet Sitter Confessional podcast. He provides clear, actionable insight into the rapidly changing pet care landscape and equips dog walkers and pet sitters with the strategies and mindsets needed to stay competitive and succeed.
Collin’s role as Emcee is to engage and inform Mastermind participants through their journey with DogCo. He’ll detail what’s going on in DogCo world that week and invite participants to reflect and discuss their learnings.
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To Be Announced
Coming Soon!
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To Be Announced
Coming soon!
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To Be Announced
Coming soon!
Continuing Education Units
Get approved CEU credits with leading pet care organizations when you complete the DogCo Mastermind program.
Pet Sitters International (PSI)
DogCo Mastermind participants can now earn 10 CEU credits towards their Certified Professional Pet Sitter® designation upon completion of the program. Pet Sitters International (PSI) has been a leading educational association for professional pet sitters since 1994, with a mission of pet-sitting excellence through education.
Now, more than ever before, PSI believes the pet-owning public needs an easily identifiable way to determine the most qualified, knowledgeable professional pet-sitting options—and professional pet sitters need a way to demonstrate their qualifications so they can stand out in the sea of qualified and unqualified options in the ever-growing pet-care services industry. Learn more here.
The National Association of Professional Pet Sitters (NAPPS)
DogCo Mastermind participants can now earn 5 CEU credits towards their NAPPS Certification upon completion of the program. The National Association of Professional Pet Sitters (NAPPS) is committed to supporting high-quality education and professional excellence within the pet care industry.
To receive your CEU credits, simply submit your completion details through the Professional Development section of the NAPPS website and include a copy of your certificate of completion. Submissions are reviewed promptly, allowing you to focus on growing your business with confidence.
Frequently Asked Questions
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Eligible Mastermind participants are team-based pet care providers that are ready to dedicate themselves to a year of intentional growth.
You may be more ready than you think! During open enrollment, you can schedule a consultation to learn more and discuss whether it’s the right time for you.
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DogCo accepts new clients into the Mastermind once a year. The enrollment period opens in the fall and the program launches in January.
If you choose not to enroll during the current enrollment period, you will not have another chance until the following fall.
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You don’t—and that is what makes it worth doing anyways.
Any program guaranteeing specific results in your business should give you pause. Your Mastermind results are 100% determined by your efforts throughout the year.
DogCo Launch provides the resources, guidance, and support that can help you grow your business when implemented with intention and dedication.
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DogCo Mastermind is a 12 month program. Participants that actively engage for the full year get the most out of the program.
However, we understand that flexibility is necessary sometimes, and it is never our intention to force anyone to remain in the program if it’s not a good fit for them.
This is why we offer two payment plans:
Monthly
Participants are required to complete the first 90 days of the program. A 30-day notice is required to withdraw.Pay-in-full
Participants who pre-pay for the full year receive a discount. Discounted items are nonrefundable.
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DogCo Partners Robert Strickland, Doug Keeling, and Corinne Moore will each lead a weekly, hour-long call to provide additional coaching and support. All Mastermind participants are welcome to join these calls to ask questions, listen to others, and learn from our DogCo partners. (We think they are absolutely brilliant, and we’re so excited to have on board!)
In addition to this scheduled support, DogCo Partners will offer supplemental content and materials that Mastermind participants may purchase inside of the DogCo classroom throughout the year. Participants are encouraged to take advantage of these offerings from our pet care industry experts.
Unless you are an established, paying client of a DogCo Partner, Mastermind participants are expected to honor their DogCo agreement and not solicit additional support from DogCo Partners.
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New for 2026, DogCo Launch is equipping all Mastermind participants with a Go High Level account to serve as a CRM. Go High Level is a tool for businesses to collect and nurture client leads and streamline marketing, used by over 1 million companies to date. Clients are not required to use this software, but are encouraged to if it aligns with their strategic goals.
Please note: A Go High Level account is included with DogCo Mastermind enrollment, but Go High Level does charge additional fees for some features (text message marketing, for example). Companies are responsible for any additional fees incurred through the Go High Level platform if they choose to opt in to these features.
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During your discovery call, we cover the information you need to make an informed decision about joining the program. We’ll discuss your company, your goals, and you. We will also discuss pricing and terms of enrollment to make sure you have clarity on the investment.
We require a discovery call for 2 reasons:1. It’s the best way for us to make sure you truly do have all the information you need to make the right decision for you.
2. We are also assessing you. Because we do not require a 12-month contract on this program, we only accept business owners who we believe are going to be a good fit and who we believe we have the tools to help. We assess for culture fit for DogCo (gotta be honest — we have to like the idea of working with you, because a year is a long time). The phone call is our chance to make sure the partnership is a good fit for us, too.
If you…
want to see meaningful change in your business
feel stuck, burnt out, or discouraged with growing your pet care business
want to be at the forefront of the industry as it grows and scales
…then get your name on the list and you will be the first to know when the doors open.