Course Description:

This course is designed for Solopreneur Pet Care Business Owners who are looking to grow a team. In this course, you will gain the knowledge you need to confidently grow your pet care business alongside your growing team. Transitioning from solo to team can be tough - in this course, you’ll be equipped to realign your client expectations, transition your brand from “Me” to “We,” and set your company up to attract your target clients repeatedly.

Module 1: Preparing your Client’s for the Team Transition

Lesson 1: Setting Yourself Up for Success Prior to the Transition

Lesson 2: Your Client Policies & Procedures

Lesson 3: Transitioning to Lockboxes 

Lesson 4: Communicating to Clients When Going to Team

Lesson 5: Addressing Client Concerns and Fears for a Team-Based Model

Lesson 6: Capitalizing on this transition to promote your company

Module 2: Business Operations for Growth

Lesson 1: Creating Structure for Scale

Lesson 2: Scheduling in Shifts Instead of Per Appointment

Lesson 3: Managing the Financial Transition in the Business

Lesson 4: Automations to Get More Time Back Operationally

Lesson 5: Documentation for Appointments

Lesson 6: Client Onboarding 

Module 3: Marketing Foundations for Pet Care Businesses

Lesson 1: Building a Client Pipeline

Lesson 2: Choosing Your Primary Marketing Channels

Lesson 3: Choosing a Client Avatar

Lesson 4: Community Positioning & Partnerships

Lesson 5: Sustainable Referrals

Lesson 6: Creating a Digital Foundation for Your Business + Key Website Lessons

Module 4: Defining Your Client Avatar

Lesson 1: The 4 qualities of an Ideal Avatar

Lesson 2: Where to find your Avatar?

Lesson 3: Top Avatars for Daily Dog Walking (Human)

Lesson 4: Top Avatars for Daily Dog Walking (Dogs)

Lesson 5: Messaging that Speaks to Your Target Avatar

Lesson 6: Building an Offer to Get Clients In the Door

Module 5: Marketing for New Clients

Lesson 1: Building a Brand that Attracts the Services You Want

Lesson 2: Facebook Strategies to Get New Clients

Lesson 3: Instagram Strategies to Get New Clients

Lesson 4: Flier Strategies & Tracking

Lesson 5: Email Marketing 

Lesson 6: Events & Pop Ups

Module 6: Managing your Growth: Building Effective Waitlists

Lesson 1: Utilizing Waitlists as a Growth Tool

Lesson 2: Building Your Waitlist

Lesson 3: Nurturing Your Waitlist

Lesson 4: Converting off of Your waitlist

Bonus Lesson 1: Building an Incredible Client Experience

Bonus Lesson 2: Team-Based Pet Biz Owner Interviews

A collection of interviews from 10 team-based business owners, sharing their lessons learned and experiences in going from a solopreneur to a team-based business owner.

Note: this course does not cover hiring employees. This course was designed to be a compliment to the Pawsitive Hiring course by Doug Keeling. It is recommended they are taken together for a comprehensive overview of BOTH growing your business and growing your team.