Why Retention Matters More Than Any Other Metrics
In this Hot Take Friday post from the DogCo Secrets Podcast, I am breaking down the two most important metrics for your business: client retention and employee retention.
These numbers matter more than any other because they shape the long-term health, profitability, and stability of your company.
I’ll share why focusing on retention is the fastest way to build sustainable revenue, how to calculate the true lifetime value of your clients, and what it really costs when you lose a team member.
Plus, I’ll give you three practical strategies to improve retention for both clients and staff, so you can stop spinning in the whirlwind and start compounding your growth.
What You’ll Learn:
• Client retention multiplies the lifetime value of every customer
• Retaining 100 clients at $100/week equals $520,000 a year
• Employee turnover is one of the most expensive drains on growth
• The first 100 days of employment are critical for staff retention
• Always give your team a path to grow with you, not away from you
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.
Final Call: DogCo Summit is Almost Here! September 26–28: only digital tickets left. Walk away with strategies to grow your pet care business with confidence. http://dogcosummit.com