Redesign Your Workflow in 3 Hours
I’m talking about something that has become a major focus for me recently: designing a systems workflow for your team.
If you’re looking for one of the highest leverage areas in your business right now, this might be it.
As DogCo has grown, I’ve had to rethink how work actually moves through the business. What worked when it was just me or a very small team stopped working quickly once we added more people. Communication started breaking down, things weren’t as visible, and it became harder to track who was responsible for what.
I share a personal realization I had recently. I was asking my team to operate inside structured systems, but I hadn’t fully done that for myself yet. Once I built out my own workflow inside a project management system, it immediately changed how I think, how I prioritize, and how I execute.
This is about what happens when you move from individual effort to structured workflow, and why that shift is critical if you want your team (and yourself) to operate at a high level.
I walk through how I’ve been building this out internally, from capturing meeting notes and turning them into actionable tasks, to creating project dashboards that give visibility across the entire team. I share some great tools that can be used to accomplish this.
I also talk about building what I would call a “second brain,” a system for capturing ideas and resources in a way that actually helps you solve problems over time, instead of constantly starting from scratch.
If you feel like things are slipping through the cracks in your business, or like your team isn’t as aligned as they could be, this will help you start thinking differently about how work gets done.
Key Takeaways
• Workflow design is one of the highest leverage areas in your business
• What works for a small team breaks quickly as you grow
• Lack of visibility creates confusion and missed communication
• Systems create accountability and clarity across a team
• You need to operationalize yourself, not just your team
• Organized thinking leads to better execution
• A “second brain” helps you retain and apply what you learn
• You don’t need perfect systems, you just need to start
• Most workflow systems can be built in a few focused hours
• Treat yourself like an operator inside your own business
Cheering you on,
M
Join Me at the DogCo Business Summit
If you’re ready to take your pet care business to the next level, I want you in the room at the DogCo Business Summit.
October 2nd–4th, 2026
Winston-Salem, North Carolina
We’ve brought together some of the best speakers and operators in the industry to give you real strategies for growth, scaling, and leadership.
Learn more and grab your spot at: https://dogcosummit.com
Want a Real-World Example of What’s Possible?
If you want to see how clarity, leadership, and intentional systems can transform a pet care business, I’ve put together a case study showing how one company grew monthly revenue from $19,000 to over $73,000 in a single year. It breaks down the decisions, structure, and leadership shifts behind that growth, not just the outcome.
You can access the case study at dogcolaunch.com/case-study and see how DogCo Launch supports pet care owners who are ready to grow sustainably.
To learn more about how DogCo Launch helps pet care companies grow and scale, visit dogcolaunch.com.
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.
