My Number 1 Rule on Feedback
I’m sharing a simple rule we use at DogCo that has had a significant impact on how our team operates: if you have feedback to give, give it within 24 hours.
Most issues inside a team aren’t big at the start, they become big because no one addressed them early. They are often a result of avoided conversations, delayed feedback, and an attempt to keep things comfortable in the moment, which creates much bigger problems later. 
This is about normalizing feedback as part of your culture, not something that only happens when things go wrong. When feedback is consistent, timely, and expected, it becomes easier to give, easier to receive, and far less emotionally charged.
If you want a stronger team, better communication, and fewer “hard conversations,” this is a rule worth implementing.
Key Takeaways
• Delayed feedback creates bigger problems over time
• Most “hard conversations” could be avoided with earlier input
• Feedback should be normalized, not reserved for mistakes
• Timely feedback reduces emotional weight and tension
• Consistency builds trust across a team
• Avoiding feedback limits growth and clarity
• Feedback is one of the most valuable tools for development
• Strong teams are built on clear, ongoing communication
Cheering You On,
M
Join Me at the DogCo Business Summit
If you’re ready to take your pet care business to the next level, I want you in the room at the DogCo Business Summit.
October 2nd–4th, 2026
Winston-Salem, North Carolina
We’ve brought together some of the best speakers and operators in the industry to give you real strategies for growth, scaling, and leadership.
Learn more and grab your spot at: https://dogcosummit.com
Want a Real-World Example of What’s Possible?
If you want to see how clarity, leadership, and intentional systems can transform a pet care business, I’ve put together a case study showing how one company grew monthly revenue from $19,000 to over $73,000 in a single year. It breaks down the decisions, structure, and leadership shifts behind that growth, not just the outcome.
You can access the case study at dogcolaunch.com/case-study and see how DogCo Launch supports pet care owners who are ready to grow sustainably.
To learn more about how DogCo Launch helps pet care companies grow and scale, visit dogcolaunch.com.
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.
