How a Single Promotion Drove $40,000 in a Single Day with Dan Reitman
I sat down with Dan Reitman, owner of Dan’s Pet Care, to unpack a Facebook post he shared in my community that deeply resonated across the pet care industry.
What started as a message to dog walkers and pet sitters working through Thanksgiving turned into a powerful conversation about conviction, sales, mindset, and how tools like AI can help service-based businesses grow without sacrificing integrity.
Dan shared the real story behind a Black Friday campaign that generated over $100,000 in four days, why sales isn’t a dirty word, and how belief in your work directly impacts results.
What You’ll Learn in This Episode
• Why sales and compassion can coexist in pet care
• Why conviction matters more than perfection
• What actually drives high-performing promotions
• How AI tools like ChatGPT support ethical marketing
• Why long-term consistency beats shortcuts
Let's Connect! I want to send you a case study showing how one of my clients grew monthly revenue from $19,000 to over $73,000 in just one year. Visit dogcolaunch.com/case-study to get the case study and learn more.
Resources & Mentions
• Business frameworks inspired by Alex Hormozi
• Marketing philosophy influenced by Gary Vaynerchuk
• Industry wisdom from Kristen Morrison
• Tools discussed include ChatGPT, email segmentation, form builders, UTMs, and CRM systems
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.