Hot Tip - Go Deeper on Your Marketing

I’m diving into one of the most important mindset shifts you can make as a business owner:

Stop chasing shiny marketing tactics and start going deeper into what you’ve already committed to

This episode is a call to action for pet business owners who feel stuck in a cycle of starting and stopping new strategies before they’ve had a real chance to work.

We’re talking about:

• How depth creates mastery

• How 90-day sprints can change everything

• & why most businesses quit way too early.

  If you’ve ever said, “I tried that and it didn’t work,” this episode is for you.

  I’ll share what I’ve learned in my own business journey and lay out a game plan for how to go from inconsistent growth to building real traction with your marketing.

Let’s stop spinning our wheels and start seeing results by going deeper, not wider.

Key Takeaways:

• Why most marketing “failures” are just unfinished experiments

• The power of 90-day marketing sprints

• What happens when you stop switching strategies and start improving them

• How to analyze your data and refine your process over time

• Volume and depth: the secret combo most people ignore

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Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.

Do you want to scale your pet care business? Consider joining us at the DogCo Business Summit - the first pet care conference focused exclusively on business scaling in this industry - September 26 - 28, 2025.