Hot Take - Be All In, Or All Out

I want to talk about what happens when you’re halfway in on your business, and why that middle ground is the hardest place to be.

I’ve had seasons where I was half-in and half-out, and they were always the most exhausting, confusing, and least successful seasons of my life.

I’ll share a conversation I had with my husband that changed the way I approach my work, and how giving myself permission to go all in on DogCo completely shifted my momentum.

If you’re feeling torn between paths or hesitant to commit, I want to encourage you, clarity and progress only come when you make the call. Whether that means going all in or all out, you deserve to move forward with full alignment and energy.

Key Takeaways

• Being half-in keeps you stuck longer than failing fast

• Clarity comes when you commit to one direction

• Sometimes stepping back fully is the healthiest decision

• Alignment and peace beat divided focus every time

• Go all in on what you truly want to build

Ready to elevate your business in 2026? Join the DogCo Mastermind and get access to exclusive trainings, support, and strategy sessions at dogcolaunch.com/mastermind

Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.