Hot Tip: Let Feedback Inform Your Marketing
There will never be anything more powerful in your marketing than translating the value of your business into marketing statements that clients resonate with. And the most effective way we can do this is to use the words from clients themselves.
One of the key tensions in marketing is that you are in a position where you have to speak to an experience that you personally have never experienced. You are the owner, not the client. Marketing in practice is empathy and understanding, translated into strong copy.
But: there is a short cut. And that is using language that clients themselves use.
I have two strategies for you today on how to get your clients feedback so that you can put it into your marketing copy.
1) Do a client survey geared towards soliciting talking points about their experience.
I recommend companies do this at minimum on an annual basis, but you can do this more frequently.
Your focus: Questions that really focus on the experience clients have had with your company. Questions like, “what problem do we really solve for your family?” or “if you had to describe our services and what purpose they serve your family in a sentence, what would they be?.” This allows you to really pull quality marketing statements from your clients, and to use these statements to attract and connect with others.
2) Use your current reviews.
Hopefully, you’ve been soliciting reviews from your current clients as you’ve built your business. (If not, that’s actually your takeaway from this episode.) Using your reviews as marketing is a huge way to boost not only your understanding of your client base, but also your marketing presence.
You can:
post reviews directly by turning them into graphics
turn into marketing statements by pulling specific things the client said
use Chatgpt to help consolidate all of your reviews into marketing statements you can use
I hope today gave you some tactical next steps - cheering you on, my friends.
Michelle Kline is the founder of DogCo Launch, and the host of the DogCo Secrets Podcast. Michelle spends her time helping pet care companies in the industry grow and scale their teams, increase their revenue, and increase personal profits - all while protecting their time. Learn more about Michelle here.