Fall Rush Bootcamp | August 10-13, 2026 | Live at 5pm EST
Bootcamp Officially Closed!
🔥Starting soon…
How does a pet care company win a new dog walking client?
Visibility
You’ve done the work to be visible so that when the client is looking for you, they find you first.
Trust
When the client finds you, it’s clear that you understand their problem and have built the solution that is right for them.
Connect
When the client reaches out, they land in a system that validates the trust they have been building with you quickly.
Convert
Your business has the right offer, delivered at the right time, to get the client to say “yes.”
Going into August, clients in your area are experiencing trigger-points that create an opportunity.
Going back to school.
Moving from summer to fall.
Focusing on initiatives for work.
Whatever the reason, consistently I’ve seen the same thing: you have a short window of opportunity to be the one to win this business, and it’s out there looking for you.
In 3 days, you'll build the system that makes YOU the chosen pet care company when someone needs a dog walker.
What will we cover?
Day 1
GET FOUND
Own the moment of search, so people can find you in the first place FIRST, before other options.
Day 2
GET CHOSEN
Build trust with a potential client prior to them every actually contacting you, so that when they do, they are already bought in. Validate that trust immediately to win the business.
Day 3
GET BOOKED
Close fast, then multiply the booking with an offer to get them into the business regularly, not to try the service as a one-off support. The goal is recurring business.
Day 4
BONUS FOR VIP ONLY!
Q+A where you can ask Michelle anything about implementing these strategies in YOUR business!
Choose how you show up
*All currently enrolled DogCo clients get this bootcamp at the VIP tier for no cost - please use the promo code that is posted in the DogCo Skool Community.
MEET YOUR HOST, DOGCO LAUNCH FOUNDER
Michelle Kline
Michelle Kline is the founder of DogCo Launch, where pet care companies come to grow and scale. Her experience is grounded from her own experience: scaling a dog walking & adventure services company through the pandemic to 25 staff and 600 clients before profitably selling it at a 2.8x multiple.
Now, she’s on a mission to help other pet care business owners grow and scale, based on both her experience and after working with over 300 team-based pet care companies to help them scale also.
Michelle brings together top players in the pet care industry to help companies grow their top-line revenue and increase net profits, all while protecting the owner’s work-life balance.
WHAT IS DOGCO LAUNCH?
DogCo Launch is where team-based pet care companies grow, scale, and become businesses that work FOR their owners, not the other way around.
Through coaching, resources, and a community of serious operators, DogCo helps pet care companies navigate growth in an ever-changing industry with real business education that prioritizes the owner's end goals.
Don’t just take it from us…
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Laura Nelson
“When I joined the program, I was operating a pet sitting and dog walking business that ran around the clock, seven days a week. The biggest area DogCo supported me with was transitioning my entire business model to a Monday–Friday, 9 a.m.–4 p.m. recurring dog walking model. Not only did I receive support in making that transition, but I also maintained the revenue I was making while offering pet sitting and increased my profit margins! As a result, I'm paying myself more while operating my business in a fraction of the time I used to.
In my experience, coaching has been the best investment I've made in my business. Not only did my ROI exceed my expectations, but this program also gave me so much time back with my family, which, in my opinion, is priceless.”
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Angela Watts
“Working with Michelle through DogCo has genuinely changed my life and my business. When we started in January 2025, I was exhausted and buried in the day to day. Michelle helped me step back, see the big picture, learn how to delegate, and build a business that supports both our clients and my own well being.”
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Adriana Valle
“Michelle’s style is very objective and has a no bs approach for our industry. Overall, it doesn’t matter whether you are a dog walking company only or if you want to keep pet sitting services active, you will gain tangible knowledge.”
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Lauren Dunkle
“DogCo has been one of the best investments I have made in my business. DogCo literally saved my business. Michelle, the DogCo resources, and the community have been invaluable to me as a pet care business owner. The guidance and content provided through DogCo helped me build a strong foundation, along with systems and processes that support both my business goals and my personal goals. I was able to create systems that allow me to work on my business, rather than only in it, while also supporting sustainable growth. I am now making data informed decisions that have helped keep my business healthy and moving forward. I highly recommend DogCo to any pet care business owner who is ready to scale, grow, and develop both their business and themselves as a leader.”
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Caméa Allen
“In DogCo, I am surrounded by like minded business owners who share openly, and I have learned so much about how to truly scale. Our calls help me gain clarity around my marketing, my numbers, and both client and employee retention, and I walk away each time with practical steps I can apply right away.”
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MaryBeth Benton
“What I found inside DogCo was a group of leaders who genuinely care about helping you build a healthy business that works for you, along with a community of people who are more aligned with me and my experiences than I imagined.
Since joining at the beginning of the year a few highlights are: our profit margin has grown by 6%, our labor costs are down 15%, I made the big decision to transition from ICs to employees, and I'm setting my team up to support the growth that will come from new marketing strategies I'm excited to implement.
I'm so grateful to be part of such a supportive community and can't wait to see what the future holds.”
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Jess Mather
“Michelle truly cares about the success of your company. She's incredibly organized, deeply knowledgeable and backs everything up with solid research. I only wish I had this level of support when I first opened my business.”
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Raina Milnes
“I joined DogCo in June 2025 for one reason: I wanted to feel confident having a baby and going on mat leave without my business falling apart while I was gone. At the time that felt like a huge ask. Now I'm pregnant with a little girl, due November 1, and I can honestly say I could not have even considered having a baby without the support of DogCo, Michelle, and the whole team.
DogCo helped me think of and actually put things in place to help me feel confident my business can run without me available 24/7.
I still have some work to do before November, but for the first time I feel like I'm almost there. I have the tools and the knowledge to know I can take this leave confidently, fully present with my daughter, without my business or my income falling apart in the background. For that I am FOREVER grateful”
Frequently Asked Questions
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Regular gets you everything we teach. VIP is for keeping it: the recordings are yours forever, you get The Playbook to work through alongside every session, and you get a bonus 4th day - a live Q&A where you bring your business and ask Michelle anything. If you know you'll want to rewatch, enjoy having a workbook to review or you want your specific situation coached, VIP is the better buy.
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Pet care business owners who want more clients from the back to school rush - dog walking companies especially, whether you've got a full team or you're building toward one. If you're serious about running this like a business (not a hobby), you're our people.
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Anyone looking for a magic button. The system of Get Found, Get Chosen, Get Booked works, but you have to actually do the pieces to see impact in your business.
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Come anyway! The examples center on dog walking because that's where the back to school demand spike hits hardest right now, but the engine of being findable, winning trust, closing the meet-and-greet works for any local pet care service.
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The sessions run live Aug 10–13, 5–6 PM EST, and Regular tickets are live-access only. If your schedule's uncertain, that's the practical reason to go VIP since the recordings are yours permanently, so a missed night costs you nothing!
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Yes, Michelle teaches every session live on Zoom! No pre-recorded "live" videos. That's also why we protect the live experience: it's a working session, not a webinar you leave on in the background.
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Tickets are not refundable but leaving the training with a system you'll use to onboard clients more smoothly at only $147, we're comfortable letting the training speak for itself.
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Current clients get the VIP tier for FREE! Use the coupon code (found in the DogCo Skool Community) at check out.
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This challenge is for all professional pet care professionals, solo and team based! At any company size, you’ll find value in how to acquire the clients that you are looking for.
This is the impact people see after Michelle’s trainings
Choose how you show up
*All currently enrolled DogCo clients get this bootcamp at the VIP tier for no cost - please use the promo code that is posted in the DogCo Skool Community.
This challenge is for you if…
· you run a pet care company (or you're actively building one)
· you want a repeatable client-acquisition system, not a one-time spike
· you'll actually implement between sessions
· you're a hobbyist
· you want clients without changing anything about how you market
· you're allergic to real talk about your numbers
This challenge is not for you if…
The client rush is coming.
Join the Bootcamp.
August 10-13 · Live on Zoom
Disclaimer: Individual results vary and anyone who promises you specific results should give you pause. I make no guarantee about what you'll achieve from The Bootcamp or any DogCo Launch program. There's no such thing as an overnight success in pet care, and nothing I teach is a shortcut. The results I share, my own and those of DogCo members, come from years of hands-on work building, running, and selling a real pet care company, and from owners who actually implemented what they learned. Your results may be similar, smaller, or bigger. I genuinely hope they're bigger. But your outcome depends on things outside my control: your work ethic, your follow-through, your team, your pricing, your local market, and how consistently you apply what we cover. I'll bring the playbook. You have to run it.