Ready to fast track your pet care business?

DogCo’s Best of 30 Day Challenge’s are built to give you quick actions with proven marketing, hiring and profit boosting tactics.

DogCo's Best Of 30-Day Challenges — What's Inside

What's inside

DogCo's Best Of 30 Day Challenges

We've run these challenges with pet care business owners since 2024 through different seasons, different versions, and hundreds of reps. This is the distilled best of: the actions that came back again and again as the easiest to actually do and the ones that moved the needle the most.

No 90-day strategy decks. No busywork. Just the highest-return moves in marketing, hiring, and revenue, broken into daily assignments you can knock out in 30 minutes or less.

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What's Included

The Action Bank

35 hand-picked actions across marketing, hiring, and revenue, written as ready-to-run daily assignments.

Fillable Workbook

Checklists, note lines, and weekly check-ins so nothing falls through the cracks.

Progress Tracker

A spreadsheet dashboard that logs every lead, hire, and upsell conversation.

What kind of actions are we talking about?

On the marketing side: flyer and donut drops at the vets, groomers, and apartments your clients already trust, "accepting new clients" launches with real urgency, and Instagram scripts that open doors instead of getting ignored. On hiring: grassroots plays like the 48-hour client referral ask and low-pressure group info sessions, built for when your walker roster can't keep up with demand. And on revenue: the template upsell scripts and bonus-over-discount promo playbook that turn clients you already have into more recurring income, plus the systems audit that protects your margin while you grow.

Every action lives in the workbook with a spot to check it off and log what happened and the tracker keeps score across the whole month so you always know what's working.

15

Marketing actions

10

Hiring actions

10

Revenue actions

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WHAT IS DOGCO LAUNCH?

DogCo Launch is where team-based pet care companies grow, scale, and become businesses that work FOR their owners, not the other way around.

Through coaching, resources, and a community of serious operators, DogCo helps pet care companies navigate growth in an ever-changing industry with real business education that prioritizes the owner's end goals.

MEET DOGCO LAUNCH FOUNDER

Michelle Kline

Michelle Kline is the founder of DogCo Launch, where pet care companies come to grow and scale. Her experience is grounded from her own experience: scaling a dog walking & adventure services company through the pandemic to 25 staff and 600 clients before profitably selling it at a 2.8x multiple.

Now, she’s on a mission to help other pet care business owners grow and scale, based on both her experience and after working with over 300 team-based pet care companies to help them scale also.

Michelle brings together top players in the pet care industry to help companies grow their top-line revenue and increase net profits, all while protecting the owner’s work-life balance.

This is the impact people see after Michelle’s trainings

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Frequently Asked Questions

You will get all documents emailed directly to you within 2 minutes of submitting the form above!
Each action item takes 30 minutes or less! These are meant to be quick actions you can pull whenever you need a marketing, staffing or profit boost.
While this is delivered via Google Drive, you are able to download and use what's already in your business (social accounts, your CRM/tracker of choice). The workbook and tracker are yours to use however fits.
While these tactics are meant to target dog walking clients, they are applicable to any pet care business.
Yes, nothing in the vault is time sensitive, and hiring usually sneaks up on you right as marketing starts working. Keep the 10 hiring actions on deck for whenever your client growth outpaces your team, and use the wait to focus on the Marketing and Revenue sections instead.
This challenge vault will work for any sized business. Solo owners can skip straight to Marketing and Revenue and come back to Hiring when it's time to bring someone on. Every action is written as something one person can execute in 30 minutes or less.
Tickets are not refundable but leaving the training with a system you'll use to onboard clients more smoothly at only $147, we're comfortable letting the training speak for itself.
It's yours for good. One-time payment, no subscription, no expiration. The Action Bank, workbook, and tracker are permanent downloads you can revisit any time, run again next season, or hand off to a new hire.

Start Growing now

Disclaimer: Individual results vary and anyone who promises you specific results should give you pause. I make no guarantee about what you'll achieve from The Bootcamp or any DogCo Launch program. There's no such thing as an overnight success in pet care, and nothing I teach is a shortcut. The results I share, my own and those of DogCo members, come from years of hands-on work building, running, and selling a real pet care company, and from owners who actually implemented what they learned. Your results may be similar, smaller, or bigger. I genuinely hope they're bigger. But your outcome depends on things outside my control: your work ethic, your follow-through, your team, your pricing, your local market, and how consistently you apply what we cover. I'll bring the playbook. You have to run it.